 | |
| Company type | Subsidiary |
|---|---|
| Industry | Beverages |
| Founded | Norwalk, Connecticut, U.S. (1996) |
| Founder | John Bello, Tom Schwalm |
| Headquarters | , U.S. |
| Products | Enhanced water Fruit juice drinks Tea |
| Parent | PepsiCo |
| Website | SoBe.com |
SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.