![]() | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
|
![]() | |
Founded | December 4, 1974 |
---|---|
Purpose | Direct and publish media audience and product/brand research |
Location |
|
Website | saarf |
Formerly called | South African Advertising Research Foundation |
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]
It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]
It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]