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| Founded | December 4, 1974 |
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| Purpose | Direct and publish media audience and product/brand research |
| Location |
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| Website | saarf |
Formerly called | South African Advertising Research Foundation |
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]
It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]
It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]
- ^ a b "SAARF Website". Retrieved 17 September 2013.
- ^ "SAARF changes name, retains acronym". Retrieved 23 September 2013.
- ^ "SAARF has had a name change". Retrieved 23 September 2013.
- ^ "Do we need SAARF? Yes!". Retrieved 23 September 2013.
- ^ "Traversing South Africa's media research landscape". 7 August 2013. Retrieved 23 September 2013.
- ^ "Government Communications: SAARF (2002)". Retrieved 23 September 2013.