 | |
 The first issue of Sports Illustrated for Kids, January 1, 1989, showing NBA Superstar Michael Jordan with friends Brad Pielet and Nancy Deller. | |
| Managing Editor | Bob Der |
|---|---|
| Staff writers | Staff
Managing Editor SI.com: Paul Fichtenbaum Managing Editor: Bob Der Creative Director: Beth Power Bugler Senior Producer: Paul Ulane Executive Marketing Director: Eileen Masio |
| Categories | Sports magazine |
| Frequency | bi-monthly |
| Circulation | 950,000 |
| First issue | January 1, 1989 |
| Company | Authentic Brands Group |
| Language | English |
| Website | sikids.com |
| ISSN | 1042-394X |
Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a bi-monthly spin-off of the weekly American sports magazine Sports Illustrated. SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and more emphasis on humor. The magazine's secondary purpose is to market sports to children.
The first issue featured Naismith Basketball Hall of Fame member and former Chicago Bulls guard Michael Jordan on the cover.