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| Company type | Subsidiary |
|---|---|
| Industry | Textile |
| Founded | 1971 |
| Founder | David Beckerman |
| Headquarters | , |
Area served | North America, Europe, Asia[1] |
| Products | Casual wear and accessories |
| Parent | Iconix Brand Group |
| Website | starter.com |
Starter, Inc. is an American clothing manufacturer, focusing on major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.[2][3]
Starter became notable in the early 1990s, with its licensed jackets of the main professional sports leagues in the US. Those jackets became iconic and a status symbol of that era.[4] Apart from jackets, some of the products currently manufactured by Starter include casual wear (t-shirts, hoodies, sweatpants, leggings, socks) and accessories (bags, hats).
Since 2007, Starter has been a subsidiary company of the Iconix Brand Group, after the latter company acquired the former from Nike, Inc.[5]
- ^ "History of Starter - official site". Archived from the original on 2012-05-06. Retrieved 2012-05-27.
- ^ Starter Black Label Teams Up with Coca-Cola for a Collegiate Inspired Capsule Collection Archived 2020-08-12 at the Wayback Machine on Iconix Brand, 1 Nov 2019
- ^ Starter black label products Archived 2020-08-05 at the Wayback Machine, 2 Aug 2020
- ^ Cite error: The named reference
upproxwas invoked but never defined (see the help page). - ^ NIKE SELLS STARTER TO ICONIX BRAND GROUP Archived 2016-11-12 at the Wayback Machine from Nike Inc. website, 15 Nov 2007