Steve Rifkind | |
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Birth name | Steven Rifkind |
Born | Merrick, New York, U.S. | March 2, 1962
Genres | Hip hop |
Occupations |
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Years active | 1969–present |
Labels |
Steven Rifkind (born March 2, 1962) is an American music entrepreneur. He is the founder and chairman of Loud Records and SRC Records.[1] He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Joell Ortiz, and Big Pun.[1][2][3] Rifkind has also launched marketing campaigns for companies such as T-Mobile, Adidas, SanDisk, Nike, Pepsi, Levi Jeans, and Starter.[4] According to XXL magazine, he is "responsible for breaking in some of hip-hop's biggest artists in his 25 years in the business".[5]