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 Sunshine Biscuits at Strawbery Banke in Portsmouth, New Hampshire | |
| Company type | Public |
|---|---|
| Industry | Food processing |
| Founded | Kansas City, Missouri (1902, as Loose-Wiles Biscuit Company) |
| Founders | Joseph Loose Jacob Loose John H. Wiles |
| Defunct | 1996 |
| Fate | Acquired |
| Successor | Keebler/Kellogg's |
| Headquarters | , |
Area served | Nationwide |
| Products | Snacks |
| Parent | Keebler Company (Ferrero SpA) |
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996,[1] which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located[2] until 2001.
At the time of its purchase by Keebler, Sunshine Biscuits was the third-largest cookie baker in the United States.[3]
- ^ Elliot, Stuart (August 20, 2008). "Those Shelved Brands Start to Look Tempting". The New York Times.
- ^ King, Sharon (January 25, 1998). "Look Who's Leaping From That Hollow Tree". The New York Times.
- ^ "Keebler adds Sunshine business".