  The main and alternate versions of the logo for the anniversary | |
| Date | September 3, 2020 – March 31, 2021 (6 months and 4 weeks) |
|---|---|
| Type | Anniversary event |
| Motive | 35th anniversary of the Super Mario series |
| Organized by | Nintendo |
| Website | mario |
The Super Mario Bros. 35th Anniversary[a] was a celebration of the Super Mario video game series created by Shigeru Miyamoto. The series began with the release of Super Mario Bros. on September 13, 1985, and has since spanned over twenty games appearing on every major Nintendo video game console. Through a series of leaks initially reported by Video Games Chronicle in March 2020, plans revealed that Nintendo originally planned to celebrate the anniversary earlier in 2020; however, due to the COVID-19 pandemic, the anniversary was postponed to September that same year. The anniversary was announced in a Nintendo Direct on September 3, 2020, and ran until March 31, 2021.
Nintendo released numerous Mario titles for the Nintendo Switch during the anniversary. New games included Paper Mario: The Origami King, Super Mario Bros. 35, and Mario Kart Live: Home Circuit, while re-releases included Super Mario 3D All-Stars and Super Mario 3D World + Bowser's Fury. Additionally, a limited edition Game & Watch handheld was released, containing Super Mario Bros. and Super Mario Bros.: The Lost Levels as well as a remix of the Game & Watch game Ball. All the games received generally positive reviews from critics.
In addition to games, Nintendo partnered with many companies and brands to produce tie-in merchandise. This included the release of Lego Super Mario sets in collaboration with The Lego Group, which came with electronic figures that interact with certain parts of the set, as well as clothing and toys produced by Levi's, UHU, and Hasbro. Events such as the opening of Super Nintendo World were also held to coincide with the celebration of the anniversary.
Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).