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"
Daisy
" is a controversial
political advertisement
aired on television during the
1964 United States presidential election
by incumbent president
Lyndon B. Johnson
's campaign. Though only used once, during a September 7, 1964, telecast of
David and Bathsheba
on
The NBC Monday Movie
, it is considered an important factor in Johnson's
landslide victory
over
Barry Goldwater
and an important turning point in
political
and
advertising
history.
Video:
Tony Schwartz
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