 One of the typical Adidas logo with the three stripes; this one is from its Performance brandline, introduced in 1991 and initially used for its new way of brandline. | |
 Three stripes design application on shoes and packaging | |
| Product type | Corporate identity |
|---|---|
| Owner | Adidas |
| Country | Germany |
| Introduced | 1949[1] |
| Markets | Worldwide |
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company".[2]
- ^ Adidas logo and brand transformations story at Think Marketing, 22 Aug 2012
- ^ "The Adidas Logo". Logaster. 11 July 2012. Retrieved 5 November 2013.
The company simple placed three black stripes on everything that they manufactured. Even this early in their history, the company was known for this branding. The owner of the company at the time liked to call his business "The three stripe company". Even as new logos took the place of the old ones, the company would remain loyal to the three stripes look.