Tourism in Uruguay

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Tourism in Uruguay is an important part of the nation's economy.

Uruguay's tourist destinations include: Punta del Este, Piriápolis, Montevideo, Colonia del Sacramento, Salto, Lavalleja, Rocha, Artigas, Rivera, and others.

In 2023, 3.8 million tourists entered Uruguay, of which the majority were Argentines and Brazilians, followed by Chileans, Paraguayans, Americans and Europeans of various nationalities.^[1] This is an increase which showed that in 2007, 1.8 million tourists visited and spent around US$800 million. Domestic tourist expenditures account for around 60% of the nation's tourist activity.

Uruguay is the Latin American country that receives the most tourists in relation to its population. For Uruguay, Argentine tourism represents 56% of international inbound tourism, and 70% during the summer months. Although Argentine holidaymakers are an important target market for tourism in Uruguay, in recent years the country has managed to position itself as an important tourist destination to other markets, receiving a high flow of visitors from countries such as Brazil, Paraguay and the United States, among others.^[2]