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| Toyota Corona | |
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 Toyota Corona (T210) | |
| Overview | |
| Manufacturer | Toyota |
| Production | July 1957 – December 2001 |
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| Chronology | |
| Predecessor | Toyopet Master |
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The Toyota Corona (Japanese: トヨタ・コロナ, Toyota Korona) is an automobile manufactured by the Japanese automaker Toyota across eleven generations between 1957 and 2001. On launch, the Corona was Toyota's second-highest product in their range, just below the Crown. The Corona was marketed in the JDM at Toyota's Toyopet Store dealership channels, and the Corona was one of Toyota's first models exported to other global markets, followed by the smaller Toyota Corolla.
The Corona played a key role in Toyota's North American success. Having previously entered the North American passenger car market in 1957 as Toyopet, the company met little success, withdrawing in 1961. The company re-entered the North American market in June 1964, rebranded as Toyota, introducing its third-generation Corona with more modern technology and numerous standard features.[1] Toyota advertised the car prominently, with the company's first television commercial featuring the Corona.[2] The car was well received, winning the 1969 Road Test Import Car of the Year.[2] The Corona helped boost U.S. sales of Toyota vehicles to more than 20,000 units in 1966 (a threefold increase), making the company the third-best-selling import brand in the United States by 1967. In 2014, editors at Car and Driver called the Corona one of the best Toyotas ever made, arguing that Toyota survived long enough to thrive in America because of the Corona.[3]
By 1968, the Corona name was used on a larger platform, marketed as the Corona Mark II. The Corona itself was marketed under a numerous nameplates worldwide, including in European markets as Carinas, and a variant of the Corona was offered in various markets as the Carina. The Corona was ultimately replaced in Japan by the Toyota Premio; in Europe by the Toyota Avensis; and in Asia, Pacific markets, and the Americas by the Toyota Camry.
The nameplate corona derives from the Latin word for "crown", the sedan taking its place just below Toyota's similarly named flagship, the Toyota Crown.[4]
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- ^ McCourt, Mark J. "1965-'70 Toyota Corona". Hemmings.
- ^ a b James, Wanda (7 February 2007). Driving From Japan. McFarland & Company, Inc. p. 49. ISBN 9780786431168.
- ^ Huffman, John Pearley (28 November 2014). "These Are the 15 Greatest Toyotas Ever Built". Car and Driver. Retrieved 18 March 2023.
- ^ Mondale, Walter; Weston, Mark (2002). Giants of Japan: The Lives of Japan's Most Influential Men and Women. New York City: Kodansha America. p. 63. ISBN 1-56836-324-9.
Since then many Toyota models have taken up the 'Crown' theme. Corona, for example, is Latin for 'crown.' Corolla is Latin for 'small crown.'