A 1942 Vichy regime propaganda image, with the motto and Philippe Pétain above a scene of rural and industrial France.The reverse of the two franc coin of 1943, on which the motto appears.The new motto was also used in the colonies, such as this Vietnamese-language image from French Indochina. The central Chữ Nôm characters are 忠孝 (trung hiếu), "loyalty to the state and filial piety."
^France has a written constitution so that each time political pressures are such as to require its radical rewriting, the new system is given a new name. The current constitution is that of the Fifth Republic but there have been two empires, a consulate and a state. In the same way, Germany had used the term Reich (State). Under the conditions of 1940, this appears to have influenced the choice of the equivalent French term, Etat. The then current Reich was the third one.