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| Founded | 1922 (as Reader's Digest Association, Inc.) New York City |
|---|---|
| Founder | DeWitt Wallace Lila Bell Wallace |
| Country of origin | United States |
| Headquarters location | New York City White Plains, New York |
| Key people | |
| Publication types |
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| Official website | trustedmediabrands |
Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company which is co-headquartered in New York City and in White Plains, New York.[1][2][3] The company was founded by DeWitt Wallace and Lila Bell Wallace, husband and wife, in New York City in 1922 with the publication of the magazine Reader's Digest.[4][5][6]
The company's brands include Reader's Digest, Taste of Home, The Family Handyman, FailArmy, Birds & Blooms, Reminisce, Country, EnrichU, and others.[7][8][9] At its peak in 1973, the flagship magazine had over 30 million subscribers; it is published in 30 countries.[4] As of 2016, its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month.[10]
- ^ Pofeldt, Elaine (March 2016). "Trusted Media Brand's Trusted Leader". Westchester Magazine. Retrieved September 5, 2016.
- ^ Romell, Rick (September 28, 2015). "Readers's Digest Association changing name to Trusted Media Brands Inc". Milwaukee Journal Sentinel. Retrieved September 5, 2016.
- ^ Mickey, Bill (September 28, 2015). "Reader's Digest Association Rebrands as Trusted Media Brands, Inc". Folio Magazine. Retrieved September 5, 2016.
- ^ a b Riquier, Andrea (August 17, 2015). "DeWitt Wallace's Digest Recorded The American Century". Investor's Business Daily. Retrieved September 5, 2016.
- ^ Pinkley, Virgil (November 10, 1978). "How the Reader's Digest people do it". The Beaver County Times. Retrieved September 5, 2016.
- ^ "Good news is still in fashion". Argus-Press. March 21, 1979. Retrieved September 5, 2016.
- ^ Katz, A.J. (May 13, 2016). "The Iconic Reader's Digest Is Getting a Digital Makeover". Adweek. Retrieved September 5, 2016.
- ^ Hebbard, D.B. (September 28, 2015). "RDA rebrands as Trusted Media Brands, Inc". Talking New Media. Retrieved September 5, 2016.
- ^ "In Historic Move, The Reader's Digest Association, Inc. Changes Name To 'Trusted Media Brands, Inc.'". PR Newswire. September 28, 2015. Retrieved September 5, 2016.
- ^ Wasserman, Todd (September 28, 2015). "Reader's Digest Association Drops Reader's Digest From the Company Name". Advertising Age. Retrieved September 5, 2016.