 | |
| Formation | 1999 |
|---|---|
| Type | Nonprofit organization |
| Purpose | Tobacco control, community outreach, research, smoking cessation, public health |
| Headquarters | Washington, D.C., U.S. |
| Location |
|
Key people | Kathy Crosby, CEO and president Mike Moore, chair, board of directors |
Staff | 133 (2017) |
| Website | truthinitiative.org |
Formerly called | American Legacy Foundation (1999–2015) |
Truth Initiative (formerly the American Legacy Foundation or Legacy)[1][2] is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco".[3] It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry.[4] Truth Initiative is best known for its youth smoking prevention campaign.[5][6][7] Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models.[8] The organization changed its name from the American Legacy Foundation to Truth Initiative on September 8, 2015, to align its name with that of its Truth campaign.[9] As of 2016, the organization had more than $957 million in assets[10] and a staff of 133 based primarily in its Washington, D.C., office.
- ^ Departments of Labor, Health and Human Services, Education, and Related Agencies Appropriations
- ^ PR Week (US) (March 5, 2007): p06.
- ^ "Our Mission". Truth Initiative. Retrieved 2017-07-03.
- ^ "Inside the hidden world of thefts, scams and phantom purchases at the nation's nonprofits". Washington Post. Retrieved 2017-07-03.
- ^ Farrelly, Matthew C.; Nonnemaker, James; Davis, Kevin C.; Hussin, Altijani (2009-05-01). "The Influence of the National truth Campaign on Smoking Initiation". American Journal of Preventive Medicine. 36 (5): 379–384. doi:10.1016/j.amepre.2009.01.019. ISSN 0749-3797. PMID 19211213.
- ^ Holtgrave, David R.; Wunderink, Katherine A.; Vallone, Donna M.; Healton, Cheryl G. (2009-05-01). "Cost–Utility Analysis of the National truth® Campaign to Prevent Youth Smoking". American Journal of Preventive Medicine. 36 (5): 385–388. doi:10.1016/j.amepre.2009.01.020. ISSN 0749-3797. PMID 19211214.
- ^ Joe Stephens and Mary Pat Flaherty for the Washington Post. October 26, 2013 Inside the hidden world of thefts, scams and phantom purchases at the nation’s nonprofits
- ^ "Our Mission". Truth Initiative. Retrieved 2017-07-04.
- ^ "How The Truth Campaign Plans To End Youth Smoking Once And For All". Fast Company. 2015-08-13. Retrieved 2017-07-06.
- ^ "2016 Annual Report: How Truth Initiative is working toward a tobacco-free future" (PDF). Truth Initiative. Retrieved 4 July 2017.