George Lakoff @GeorgeLakoff Truth Sandwich:
1. Start with the truth. The first frame gets the advantage.
2. Indicate the lie. Avoid amplifying the specific language if possible.
3. Return to the truth. Always repeat truths more than lies.December 1, 2018[1]
A truth sandwich is a technique in journalism to cover stories involving misinformation without unintentionally furthering the spread of false or misleading claims. It entails presenting the truth about a subject before covering misinformation, then ending a story by again presenting truth. Margaret Sullivan summarized it as "reality, spin, reality โ all in one tasty, democracy-nourishing meal".[2]
The idea was developed by linguist George Lakoff, and the name was coined in June 2018 by Brian Stelter of CNN.[3][4] Lakoff observed media organizations spreading misinformation by quoting politicians or pundits who lie or mislead.
Poynter-2020
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