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UltraViolet was a cloud-based digital rights locker for films and television programs that allowed consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services.[1] UltraViolet also allowed users to share access to their library with up to five additional people. UltraViolet was deployed by the Digital Entertainment Content Ecosystem (DECE),[2][3] an alliance of 85[citation needed] companies that included film studios, retailers, consumer electronics manufacturers, cable television companies, internet service providers (ISPs), internet hosting vendors, and other systems and security vendors,[4] with the notable exceptions of Walt Disney Studios, Google, Amazon and Apple.
On January 31, 2019, DECE announced that UltraViolet would shut down on July 31, 2019. This shutdown came after the launch of Movies Anywhere over a year earlier, along with Fox, Universal, Lionsgate, Paramount, and Warner Bros. beginning to drop out of issuing new UV rights for their films during that time period.[5]