Back زائر فريد Arabic Unique Visit German Visitante único Spanish کاربر یونیک Persian Kävijäseuranta Finnish Audience d'un site Web#Définitions et vocabulaire French ការវិភាគតាមអ៊ីនធើណែត Cambodian ಜಾಲ ವಿಶ್ಲೇಷಣೆ Kannada Unikalny użytkownik Polish Уникальный посетитель Russian
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A unique user is a term used in web analytics which refers to a website visitor that is counted only once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a certain period of time and is typically determined by placing a cookie on user's device.[1] A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential advertisers or investors.[2]
- ^ "What is a Unique User? | Adtech Glossary". smartclip. Retrieved 2023-10-30.
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project.