V. Kumar (professor)

Dr. V Kumar currently serves as the Professor of Marketing, and Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, On, Canada.[1][2][3]

Previously, he was the Salvatore Zizza Professor of Marketing, Tobin College of Business, St. John's University, NY, USA.[4][5][6][7][8] Prior to that he served as the faculty at the J. Mack Robinson College of Business at Georgia State University, where he held the Richard and Susan Lenny Distinguished Chair in Marketing. Kumar was inducted into the Inaugural Analytics Hall of Fame along with a group of distinguished individuals who have contributed significantly to the advancement of Analytics in Business.[9]

American Marketing Association Foundation has named an award in honor of him: the V. Kumar Award for Service to Marketing Scholarship.[10]

  1. ^ "Faculty Directory".
  2. ^ "Internationally renowned Marketing Professor".
  3. ^ "Global List of Top Scientist".
  4. ^ "The AMA Foundation is pleased to announce that Dr. V Kumar has been selected as the 2022 Parlin Award recipient!".
  5. ^ "Scholarly Research - Ideas and Avoiding Pitfalls".
  6. ^ "Goodman Luncheon Speaker Series event".
  7. ^ "MICA Launches CREM For Marketing Research".
  8. ^ Rubin, Dan; Mohr, Iris; Kumar, V. (2022). "Beyond the box office: A conceptual framework for the drivers of audience engagement". Journal of Business Research. 151: 473–488. doi:10.1016/j.jbusres.2022.07.021. S2CID 250656696.
  9. ^ "The Analytics Hall of Fame Announces that Beth Comstock, Heather Wilson, Tom Davenport, V. Kumar, Randy Bean, Vishal Kumar and Theresa Kushner Have Been Inducted".
  10. ^ "V Kumar Doctoral Student Mentorship Award".

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