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Released | April 29, 2016 | |||
Recorded | 2015–2016[1] | |||
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Length | 81:14 | |||
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Views is the fourth studio album by Canadian rapper Drake. It was released on April 29, 2016, by Cash Money Records, Republic Records, and Young Money Entertainment. Recording sessions took place from 2015 to 2016, with both Drake and his longtime collaborator and record producer 40 serving as the record's executive producers. 40 also primarily handled the production on the album alongside Nineteen85, Maneesh Bidaye, Kanye West, and Jordan Ullman, among others. It also contains guest appearances by PartyNextDoor, Pimp C, Dvsn, Wizkid, Kyla, Future, and Rihanna.
Views takes influence from West Indian and West African music. The album marks Drake's first full foray into Jamaican dancehall music, while also featuring other genres such as R&B, trap, Afrobeat, UK funky, and pop. Similar to his previous records, the album sees Drake discussing romance, experiences with betrayal, and celebrations of loyalty and friendship. The album was supported by five singles: "One Dance", which topped the US Billboard Hot 100, "Hotline Bling", "Pop Style", "Controlla", and "Too Good".
The album debuted at number one on the US Billboard 200, with 1.04 million album-equivalent units in its first week of release, including 852,000 copies, and achieving a then-record over 245 million streams. It spent a 13 non-consecutive weeks at number one on the Billboard 200 and became Drake's first number-one album on the UK Albums Chart. All 20 songs from the album charted on the Billboard Hot 100.
The album received lukewarm reviews from critics, many of whom found it to be an overlong retread of Drake's previous work. Despite this, it became one of Drake's most commercially successful albums having sold over seven million certified units worldwide. The album has been certified eight times platinum by the Recording Industry Association of America (RIAA) and six times platinum by Music Canada. It won Top Billboard 200 Album and Top Rap Album at the 2017 Billboard Music Awards, among other awards.
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