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| Company type | Government enterprise |
|---|---|
| Industry | Wine, Liquor |
| Founded | November 30, 1922 |
| Headquarters | Oslo, Norway |
Number of locations | 331 |
Key people | Kai G. Henriksen (CEO 2006–2016) Hilde Britt Mellbye (CEO) |
| Products | Alcoholic beverages, Non-alcoholic beverages |
Number of employees | ca. 2000 |
| Website | vinmonopolet.no |
Vinmonopolet (English: The Wine Monopoly), symbolized by Ⓥ and colloquially shortened to Polet, is a government-owned alcoholic beverage retailer and the only company allowed to sell beverages containing an alcohol content higher than 4.75% in Norway.[1]
As the arm of the Norwegian government policy to limit the citizens' consumption of alcohol, primarily by means of high cost and limited access, the primary goal of Vinmonopolet is to responsibly perform the distribution of alcoholic goods while limiting the motive of private economic profit from the alcohol industry. Equally significant is the social responsibility of Vinmonopolet, to prevent the sale of alcohol to minors and visibly inebriated customers.
Outlets, located across the country from cities to smaller communities, typically close business earlier than other shops, typically weekdays at 6 pm and Saturdays at 4 pm.[2] In 2020 Vinmonopolet sold 115 million litres (30 million US gallons) of beverages.[3]
- ^ "A retailer with a social responsibility". Archived from the original on 2021-11-21. Retrieved 2021-01-24.
- ^ "Finn butikker og åpningstider" (in Norwegian). Archived from the original on 2024-02-29. Retrieved 2024-03-05.
- ^ "Kraftig salgsvekst for Vinmonopolet i 2020". 3 January 2021. Archived from the original on 26 January 2021. Retrieved 24 January 2021.