Virginia Slims

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Virginia Slims

Product type	Cigarette
Owner	Altria
Produced by	Philip Morris International
Country	United States
Introduced	July 22, 1968; 55 years ago (1968-07-22)
Markets	See Markets
Tagline	"You've come a long way, baby." "It's a woman thing." "Find your voice."
Website	virginiaslims.com
Carcinogenicity: IARC group 1

Virginia Slims is an American brand of cigarettes owned by Altria. It is manufactured by Philip Morris USA (in the United States) and Philip Morris International (outside the United States).

Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm (3.3 in)). They are sold only in longer 100 and 120 mm (3.9 and 4.7 in) lengths, to afford the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke that they produce. They are also sold in "Superslims", "Lights" (now called "Gold"), and "Ultra Lights" (now called "Silver") varieties. All varieties are available in both menthol and non-menthol flavors. The original packaging was designed by Walter Landor and was white with colored stripes running lengthwise along the left side. In 2016, the packaging design was updated to replace the stripes with a more floral, mottled appearance.