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Broadcast area | Central Florida |
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Frequency | 100.3 MHz (HD Radio) |
Branding | Rumba 100.3 |
Programming | |
Language(s) | Spanish |
Format | Latin pop - Reggaeton - Tropical music |
Subchannels |
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Ownership | |
Owner |
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W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM | |
History | |
First air date | June 26, 1950 | (as WORZ-FM)
Former call signs |
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Call sign meaning | "Rumba" |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 59976 |
Class | C |
ERP | 100,000 watts |
HAAT | 484.0 meters (1,587.9 ft) |
Transmitter coordinates | 28°34′52″N 81°4′31.2″W / 28.58111°N 81.075333°W |
Translator(s) | HD2: 97.1 W246CK (Kissimmee) HD3: 97.9 W250CE (Kissimmee) |
Links | |
Public license information | |
Webcast | FM/HD1:
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Website | FM/HD1: |
WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia, Inc.[2][3] The studios and offices are on Maitland Center Parkway in Maitland.[4]
WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.[5] The transmitter is in Bithlo, off Fort Christmas Road (Route 420).[6]
WRUM broadcasts using the HD radio hybrid format.[7] The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds an FM translator at 97.1 MHz. The HD3 subchannel carries a bilingual classic hits format, known as “Retro 97.9”.