WRUM

WRUM
Orlando, Florida;
Broadcast area	Central Florida
Frequency	100.3 MHz (HD Radio)
Branding	Rumba 100.3
Programming
Language(s)	Spanish
Format	Latin pop - Reggaeton - Tropical music
Subchannels	HD2: Mega 97.1 (Bilingual CHR); HD3: Retro 97.9 (Bilingual classic hits);
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM
History
First air date	June 26, 1950 (as WORZ-FM)
Former call signs	WORZ-FM (1950–1957); WKIS-FM (1957–1971); WDIZ (1971–1996); WSHE (1996–2004); WEBG (2004–2005);
Call sign meaning	"Rumba"
Technical information
Licensing authority	FCC
Facility ID	59976
Class	C
ERP	100,000 watts
HAAT	484.0 meters (1,587.9 ft)
Transmitter coordinates	28°34′52″N 81°4′31.2″W / 28.58111°N 81.075333°W
Translator(s)	HD2: 97.1 W246CK (Kissimmee) HD3: 97.9 W250CE (Kissimmee)
Links
Public license information	Public file; LMS;
Webcast	FM/HD1: Listen Live; HD2: Listen Live; HD3: Listen Live;
Website	FM/HD1: rumba100.iheart.com; HD2: lamegaorlando.iheart.com; HD3: retro979.iheart.com;

WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia, Inc.^[2]^[3] The studios and offices are on Maitland Center Parkway in Maitland.^[4]

WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.^[5] The transmitter is in Bithlo, off Fort Christmas Road (Route 420).^[6]

WRUM broadcasts using the HD radio hybrid format.^[7] The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds an FM translator at 97.1 MHz. The HD3 subchannel carries a bilingual classic hits format, known as “Retro 97.9”.

^ "Facility Technical Data for WRUM". Licensing and Management System. Federal Communications Commission.
^ "WRUM Facility Record". United States Federal Communications Commission, audio division.
^ "WRUM Station Information Profile". Arbitron.
^ "Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más". Rumba 100.3 (in Spanish).
^ "FM Query Results -- Audio Division (FCC) USA". transition.fcc.gov. Retrieved September 17, 2023.
^ "WRUM-FM 100.3 MHz - Orlando, FL". radio-locator.com.
^ "HD Radio Station Guide for Orlando". HD Radio. iBiquity.

[1] "Facility Technical Data for WRUM". Licensing and Management System. Federal Communications Commission.

[2] "WRUM Facility Record". United States Federal Communications Commission, audio division.

[3] "WRUM Station Information Profile". Arbitron.

[4] "Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más". Rumba 100.3 (in Spanish).

[5] "FM Query Results -- Audio Division (FCC) USA". transition.fcc.gov. Retrieved September 17, 2023.

[6] "WRUM-FM 100.3 MHz - Orlando, FL". radio-locator.com.

[7] "HD Radio Station Guide for Orlando". HD Radio. iBiquity.

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WRUM

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