Walter Joseph Landor | |
---|---|
![]() Walter Landor in 1982 | |
Born | Walter Landauer July 9, 1913 Munich, Germany |
Died | June 9, 1995 Tiburon, California | (aged 81)
Occupation | designer |
Years active | 1935–1989 |
Notable work | logos and designs for Sapporo (1959), Alitalia (1967), Bank of America (1969), Levi Strauss & Co. (1969), Cotton Incorporated (1971), Miller Lite (1972, packaging) Frito-Lay (1979), Iberia (1977) Coca-Cola (1985), World Wildlife Fund (1986) |
Spouse(s) | Josephine (née Martinelli), m. 1940–1995, his death |
Children | 2 daughters |
Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995)[1] was a brand designer and the founder of Landor & Fitch.[2] He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor, the company he founded as Landor Associates in 1941, has offices around the world.[3]
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated.[4] He had a particular gift for creating designs with broad popular appeal,[5] such as the Coca-Cola script.[6] Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.[7]