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The West Cross Route (WCR) is a 0.75-mile-long (1.21 km) segment of dual carriageway of the A3220 route in West London running north–south between the northern elevated roundabout junction with the western end of Westway (A40) and the southern Holland Park Roundabout. It runs through Shepherd's Bush to its west and Notting Hill to its east.
The WCR opened in 1970, together with Westway. It was formerly the M41 motorway; its status was downgraded to an A-road in 2000 when responsibility for trunk roads in Greater London was transferred from the Highways Agency to the Greater London Authority. Although the road no longer has motorway status,[1] pedal cycles are prohibited by a sign at Holland Park roundabout. Approximately halfway along the road's length a new junction was built to serve the Westfield London shopping development. Administratively the road is within the Royal Borough of Kensington and Chelsea with a small part being shared with bordering borough Hammersmith and Fulham.