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![]() Bowl of Wheaties cereal with milk | |
Product type | Breakfast cereal |
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Owner | General Mills |
Country | United States |
Introduced | 1924 |
Markets | United States |
Tagline | "The breakfast of Champions" |
Website | wheaties |
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.[1]