William Louis Veeck Sr. (January 20, 1876 – October 5, 1933) was an American sportswriter and baseball executive. He was president of the Chicago Cubs from 1919 to his death in October, 1933. Under Veeck's leadership, the Cubs won two pennants, in 1929 and 1932.
Veeck was a Chicago American sportswriter working under the pseudonym Bill Bailey before Cubs owner William Wrigley Jr. hired him to be vice-president of the baseball club in 1917.[1] Having won the National League pennant in 1918, Wrigley promoted him to president of the club in July 1919. Under Veeck's watch, Wrigley Field began taking on its present look, with ivy-covered outfield walls and concrete bleachers in the outfield.
Veeck resided in the Chicago suburb of Hinsdale, Illinois. He married Grace Greenwood DeForest in 1900, who died in 1964. They had three children: Maurice, who died at age 8; Margaret Ann Veeck Krehbiel, and William Louis Veeck Jr., also known as Bill Veeck. Bill owned the Chicago White Sox and Cleveland Indians. His grandson Mike Veeck is also a minor league baseball executive.
Veeck Sr. is buried at the Bronswood Cemetery in Oak Brook, Illinois.