World Victory Road

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World Victory Road

Company type	Private
Industry	Mixed martial arts promotion
Founded	2007
Defunct	2011
Headquarters	Tokyo , Japan
Website	http://www.src-official.com/pc/

World Victory Road (WVR) was a Japanese mixed martial arts (MMA) organization which promoted the Sengoku Raiden Championship (SRC) in Japan. The organization was formed in 2007 following the purchase of PRIDE FC by Zuffa. It operated in conjunction with the Japan Mixed Martial Arts Federation (JMM). The Sengoku championship was broadcast on Fuji TV and pay-per-view in Japan, and on HDNet in United States.

Beginning with the December 31 show, Sengoku was known as Sengoku Raiden Championship. "Raiden" means "thunder and lightning" and refers to legendary 18th century rikishi, Raiden Tameemon. WVR exec Kokuho said they hoped the initials "SRC" will be more palatable to international audiences.^[1]

On March 12, 2011, it was reported that Don Quijote, a Japanese discount store chain serving as the primary sponsor of the promotion, had ceased all funding to WVR. That same day, WVR officials issued a press release stating that, barring the sudden emergence of a new primary sponsor, the promotion was effectively finished.