A world car is a car platform designed to suit the needs of global automotive markets with minimal changes in each market where it is sold. The goal of a world car program is to save costs and increase quality by standardizing parts and design for a single vehicle in a certain class, in hopes of using the cost savings to deliver a superior product that satisfies expectations for quality, appeal and performance of automobile buyers worldwide.[1] Examples include the Ford Mondeo[2] and Focus, modern no-frills cars such as the Fiat Palio, Dacia Logan and VW Fox along with luxury cars such as the BMW 3 Series and Lexus LS.
- ^ Kiley, David. "Can Ford's "World Car" Bet Pay Off?". Bloomberg. Retrieved 4 October 2016.
- ^ Johnson, Richard Alan (2005). Six Men Who Built the Modern Auto Industry. Motorbooks. p. 262. ISBN 9780760319581.