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The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube.[1][2] The original channel initiative was also meant to kick start Google TV.[3] The channels are collectively known as "original", "premium" or "YouTube funded" channels.
Participants included:
- Madonna
- Pharrell Williams
- Young Hollywood founder R.J. Williams
- former NBA star Shaquille O'Neal
- comedian Amy Poehler
- actor Ashton Kutcher
- The Office star Rainn Wilson
- comedian Kenny Hotz
- Motor Trend
- SourceFed
- spiritual doctor Deepak Chopra
- Modern Family actress Sofia Vergara
- Hank and John Green (via Vlogbrothers)
Most created channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network.
- ^ Marc Hustvedt (Oct 28, 2011). "YouTube Reveals Original Channels". Tubefilter. Archived from the original on June 19, 2012. Retrieved Jul 7, 2012.
- ^ Ryan Nakashima (Oct 29, 2011). "YouTube launching 100 new channels". USA Today. Archived from the original on June 28, 2012. Retrieved Jul 7, 2012.
- ^ Devindra Hardawar (Oct 30, 2011). "YouTube's original channels could be Google TV's killer app". Venture Beat. Archived from the original on June 30, 2012. Retrieved Jul 7, 2012.