Advertising

Advertising is how a company encourages people to buy their products, use their services, or adopt their ideas. Advertising is one element of marketing, which also includes design, research, and data mining.^[1]

An advertisement (or an "ad" for short) is usually designed by an advertising agency for a sponsor or brand and made public by various media. Ads appear on television, radio, newspapers, magazines, and billboards in streets and cities. Advertisers use methods that attract attention.

Advertisers influence our emotions by techniques that include stereotyping and targeting the audience: who we are. Emotions are influenced by our occupation, beliefs, personality, self-esteem, lifestyle, relationships, friends, how we look, and what we wear.

1. ↑ "Marketing vs. Advertising: What's the Difference?". 13 July 2020.