E-mart

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Emart is the first discount store of South Korea. The first store opened in November 1993 by Shinsegae. Emart is the largest retailer in South Korea. There are 146 hypermarkets and 127 supermarkets called ‘Emart everyday’ across the country. Emart is the first Korean retailer to advance into China. There are 16 hypermarkets and the first branch opened at Shanghai in February,1997.

There are 4 business areas of Emart. First, there are hypermarkets and supermarkets. Second, there are Emart Traders. Emart Traders is a hypermarket warehouse store. There are 7 locations in Korea: Guseong, Songlim, Weolpyeong, Seomyeon, Busan, Ansan, and Cheonan-Asan. Third, there are specialty stores. Emart operates specialized stores to address specific lifestyle needs. Lastly, there is Emart Mall. It is an on-line shopping mall that utilizes Emart stores as logistics centres to offer Emart products. Emart stores also provide home delivery service.

Emart stores offer general home products, electronics, sporting goods, and clothing.