↑Boyd-Barrett & Rantanen, The Globalization of News (1998), p. 6. "News agency news is considered 'wholesale' resource material, something that has to be worked upon, smelted, reconfigured, for conversion into a news report that is suitable for consumption by ordinary readers. It has also suited the news agencies to be thus presented: they have needed to seem credible to extensive networks of 'retail' clients of many different political and cultural shades and hues. They have wanted to avoid controversy, to maintain an image of plain, almost dull, but completely dependable professionalism."