WWE Brand Extension

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The WWE Brand Extension or brand split is a process used by professional wrestling company WWE with the purpose of dividing their personnel (wrestlers, commentators, referees, etc.) into two brands, Raw and SmackDown. The first brand extension started in 2002 and ended in 2011. From 2006 to 2010 ECW was the third brand.^[1][2] The second and current brand extension started in 2016, with their developmental territory NXT being added as a brand.^[3] Former brands also include the United Kingdom-based NXT UK and the cruiserweight brand 205 Live.^[4]

1. ↑ "WWE Entertainment To Make RAW and SMACKDOWN Distinct Television Brands". Archived from the original on 2014-10-17. Retrieved 2008-06-05.
2. ↑ "WWE Launches ECW As Third Brand". Archived from the original on 2009-02-22. Retrieved 2008-06-05.
3. ↑ "WWE's destiny to be determined during SmackDown's Live premiere". WWE. 20 June 2016. Retrieved 20 June 2016.
4. ↑ Martinez, Phillip (September 10, 2019). "TRIPLE H DISCUSSES NXT'S MOVE TO USA AND THE BRAND'S CONTINUED EVOLUTION". Newsweek. Retrieved September 12, 2019.