Think different

Think different (svenska: Tänk annorlunda) var en slogan for Apple, Inc. (då Apple Computer, Inc.) som lanserades 1997 skapad på reklambyrån TBWA\Chiat\Days Los Angeles-kontor.^[1] Frasen anses av många vara ett svar på IBM:s motto "Think".^[2]^[3]^[4] Den användes i reklam såväl på TV som i tryckt media. Apple slutade använda frasen när de lanserade iMac G4, 2002.

^ 'Think Different': Reklamkampanjen som återställde Apples rykte.
^ Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. sid. 116. ISBN 978-1576601471
^ Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. sid. 24. ISBN 978-1412917964
^ Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. sid. 66. ISBN 978-1578519934

[1] 'Think Different': Reklamkampanjen som återställde Apples rykte.

[2] Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. sid. 116. ISBN 978-1576601471

[3] Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. sid. 24. ISBN 978-1412917964

[4] Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. sid. 66. ISBN 978-1578519934

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Think different

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