Playlife

Playlife
IndustryFashion
PredecessorBenetton Sportsystem
Defunct2013 (2013)
Headquarters,
Key people
Alessandro Benetton (CEO)
Giovanni Peracin (Business Director)
OwnerBenetton Family
ParentBenetton Group
Playlife branding on the 1999 Benetton B199

Playlife (stylised in reverse mirrored words) was a fashion company based in Treviso, Italy. It was a wholly owned subsidiary of the Benetton Group.


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